Sledge creates toon attraction for Chessington

Agency Sledge is to launch a Toon Hero Academy experience at Chessington World of Adventures as part of a 15-day event over Easter.

Aimed at under-12s, the attraction will allow children to meet characters from the Cartoon Network including The Powerpuff Girls and Dexter & Dee Dee. Sledge will also create an interactive trail in Chessington's Animal Land area.

This is the first project Sledge has worked on with the Tussauds Group since winning the business late last year (Event, January). "Our brief was to create a programme of events that will convey the thrill and excitement of the whole theme park experience," said Sledge managing director Ed Will.

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