Sledge creates pop-up restaurant for Fairy

Experiential agency Sledge has opened a pop-up restaurant at London's OXO2 as part of a campaign to promote Fairy's new Platinum range.

Sledge creates pop-up restaurant for Fairy
Sledge creates pop-up restaurant for Fairy

Visitors to the pop up will be cooked a free meal by Michelin star chef Michael Caines, but then will have to wash their own dishes – putting Fairy’s latest range to the test.

They will be encouraged to compete against fellow diners and upload photos of their experience to Fairy’s Facebook page.

The ‘Clean Your Own’ restaurant will be open today and tomorrow (18-19 November).

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