Sledge announces acquisition and new recruits as it repositions

Sledge has added two new employees to its team as well as acquired film content production company, The Bigfoot Project, to fuel the agency's repositioning strategy.

Sledge has repositioned itself as an agency that specialises in large-scale events
Sledge has repositioned itself as an agency that specialises in large-scale events

Sledge has repositioned to an agency that specialises in the delivery of large-scale corporate and public events that have the ability to change perceptions. 

The company has worked with The Bigfoot Project, which has its own on-site editing facilities, in recent years. Ashley Pugh, the company’s managing director feels the two businesses are a great fit. 

He said: "Our award winning team has worked with Sledge for the past few years to produce engaging content for many of their global projects. We have a great relationship and so bringing the two companies together was a natural progression."

The new recruits include Becca Shanks, who joins as producer. Shanks has held production roles at both Fisher Productions and TRO, where she has worked with brands including Shell, GSK, Chevrolet, Marks & Spencer and Save the Children.

Sledge has also strengthened its finance team with the addition of Nathan Vahiesan, who most recently worked as as a recruitment specialist at Leisure Jobs.

The agency has also unveiled new branding, which can be seen across its new website and refreshed marketing materials.

Nic Cooper, founder and chief executive at Sledge, said: "As early pioneers in the world of experiential we have seen a huge shift in the live events market, with the sector becoming commoditised and diluted. Whilst we are proud of our heritage, we have evolved and our new focus sees us concentrating on perception changing live communications; large, content-rich events for both the corporate and public sectors.

"Large-scale events demand amazing content, so we have acquired The Bigfoot Project to ensure that we have the in-house capability to create and deliver the range and standard of content required. Our strategy also includes new branding and the addition of three new recruits"

Laura Capell-Abra, managing director at Sledge, added: "Our strength lies in delivering really large scale, complex events. These events are often created to change perceptions or to solve complex business communication challenges; they may have many different elements and usually have to communicate with a multitude of different stakeholders.

"To further back up our repositioning, we have recently launched a series of brand led strategic events. These events are created and hosted by Sledge, but gather leading brand marketers together to evoke debate and discussion on key topics, that will then be distilled into a series of white papers."

In other Sledge news, the agency announced the appointment of Sophie Smith, formerly of Frukt, to the role of project co-ordinator last month. 

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