Sky Sports creates replica golfing green for British Masters

Sky Sports has teamed up with RPM to create a replica golfing green for The British Masters, which kicked off yesterday (7 October).

The 14-metre diameter dome contains a replica golfing green
The 14-metre diameter dome contains a replica golfing green

Those who enter Sky Sports' 14-metre diameter dome will be able to take part in a hole in one experience at the re-created green, which resembles the 18th green of Woburn Golf Course, the site of the tournament.

All participants are being rewarded for their efforts via entry into a draw to win a trip to the US for the Ryder Cup in 2016.

The giant dome is also hosting daily master classes with star golfers, such as three-time European Tour winner Nick Dougherty. The sessions will cover the ins and outs of the game, and they will be broadcast live on Sky Sports.

Attendees are also able to take on the role of news presenter for the day thanks to Sky Sports’ News HQ experience at an authentic Sky Sports news studio, meanwhile Ian Poulter, Luke Donald and Lee Westwood will be hosting question and answer sessions during each of the four days. 

The tournament is running until Sunday (11 October), and approximately 60,000 visitors are expected throughout the four days.

Dom Robertson, managing director at RPM, said: "Having successfully conceptualised and delivered Sky’s Ryder Cup experience we are delighted to continue working with headline sponsor Sky Sports, on the return of the prestigious British Masters, creating an experience that will inspire, inform and excite new and existing fans about the golf, Sky Sports' exclusive live coverage and their innovative products Sky Go and Now TV."

Amanda Marsden, promotions manager at Sky Sports, added: "The British Masters is a great opportunity for Sky Sports to showcase our superiority in Golf, and provides a great platform for us to engage our golfing audience. RPM have helped us produce a fantastic experience for fans to enjoy throughout the tournament."

Sky Sports selected RPM for its activity at Goodwood Festival of Speed in June, where visitors could similarly try their hand at presenting the news as well as view all of the on-track action from the top level of the stand. 

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