Organiser VOS Media is hoping to enhance the exhibitor experience by providing a forum for visitors to discuss issues facing the snowsports industry.
The first two days of the show, which takes place at Earls Court from 31 October to 4 November, will feature a succession of conferences and forums held in rooms above the exhibition hall so exhibitors can still be in close proximity to their customer-facing stands.
In addition, exhibitors will be given access to a private lounge with free internet and bookable meeting rooms. The extra content will be free to Ski and Snowboard Show exhibitors and members of affiliated trade organisations.
Tim Holmes, head of VOS Media Snowsports, said the move follows "extensive consultation" with the show’s partners. "The consensus has been that the addition of a trade focused programme to the show would be of real benefit to exhibitors and non-exhibitors alike as it would provide a forum to discuss current issues faced by all sectors of the wintersports community."He added: "As the largest consumer wintersports show we have the perfect environment for different sectors of the industry to get together and we have a duty to support the UK snowsports trade by putting on activity such as this which will be completely free of charge to exhibitors and partners."
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