Simple to accept kindness as currency at London pop-up

Skincare brand Simple has announced plans to launch a pop-up tweet shop tomorrow (21 May) that will accept random acts of kindness as currency.

Guests will be able to rehydrate, write to friends and create a collage at the pop-up
Guests will be able to rehydrate, write to friends and create a collage at the pop-up

Open for two days in London’s Covent Garden, the #KindIsSimple store will encourage customers to share a ‘Live Kind’ act with the Unilver brand’s Twitter page in order to redeem a free sample from its latest skincare range. 

To increase guests’ dwell time in the space and enhance the activation’s social media presence, visitors will be given the chance to relax at the Cup of Kindness Water Bar, write a note for a friend on the Kind Words Wall or be inspired by thoughtful acts hanging from the Kindness Tree. 

Shoppers will also be able to help create the King Collage – a piece of art designed in association with creative designer Sophia Langmead that will evolve over the duration of the pop-up.

The #KindIsSimple store is hosted by Simple skincare’s New Kind Community – an expert beauty and lifestyle network. The group, which consists of skin experts, make-up artists and nutritionists, will take part in expert panel sessions at the pop-up.

Philippa Bealey, brand manager for Simple at Unilever UK, said: "We are thrilled to be opening this revolutionary concept store for our consumers. The store signifies the Simple philosophy and is designed to encourage people to get involved in sharing acts of kindness, while also having the opportunity to speak to our Kind Community of experts and take home our latest skincare innovations.  

"Running this campaign via Twitter and Instagram provides an excellent platform for us to reach our target audience and drive conversation in a space that is relevant to them."

More: In pictures - Lynx partners with Asos for summer pop-up

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