The new position has been created as part of Concerto's ongoing investment in its in-house sales and marketing functions. Mitchell will be tasked with implementing a group sales strategy across all of Concerto’s key businesses including UE, Mask, Create and the group’s regional businesses, JD Concerto.
Having previously worked as a professional DJ, Mitchell founded Impulse Events in 2003 and joined the Concerto Group as business development director in 2012.
He has twice been included in Event's Event 100 Club, which ranks the industry’s foremost individuals.
Teresa-Anne Dunleavy, chief executive of The Concerto Group, said: "Simon is a senior sales professional who is passionate about tapping into the group’s extensive expertise to deliver beyond client expectations. His appointment is aimed at delivering even more integrated solutions to meet customer needs."
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