What was the event? The News International Commercial Awards 2011, which celebrated the advertising team’s hard work throughout the year. It was held at Vinopolis on 3 February and was attended by 350 guests.
How was the brief met? It was the first time Precipuus Events had organised the awards and the agency utilised all three event spaces at Vinopolis.
Guests entered the venue from a private entrance and were ‘papped’ in front of a News International branded backboard, before enjoying champagne in the Great Halls.
Event space Academia was transformed into a Balinese-style spa, where guests could have their makeup done by Academy of Freelance Makeup artists.
They were then ushered on to the Mezzanine where they sat on transparent tables and chairs and were treated to a three course meal by Seasoned Events. The menu included open beef Wellington, ravioli of sweet potato, rocket and taleggio with a salad of pickles, and trio of traditional British classics - Eton mess, lemon and ginger cheesecake, elderflower and raspberry jelly.
The awards ceremony was hosted by enigmatic TV presenter George Lamb, and lasted just half an hour. DJ Zeppa, the national DMC champion, tailored songs for each award presentation, with the winner for best customer service walking up to the stage to REM’s Smiley Happy People.
After the ceremony, guests ventured back into the spa area where they could have a massage and top-up their make-up while sipping apple or cola flavoured cocktails sponsored by Sourz.
At 10pm, a troupe of urban dancers opened up the chequered dance floor in the Great Halls, which served as the main after-party area. After some dancing new band The Last Republic performed an energetic rock set. Guests could then party the rest of the night away with entertainment from a Hed Kandi DJ.
What was good? The Balinese themed spa area was open late, and even the male guests loved indulging in the treatments.
What was bad? It was a little chilly in the spa area, but once it started filling up the temperature quickly rose.
On the spot - David Loosley, managing director, Precipuus Events
What was the biggest challenge? Pitching against four other event companies, getting the drinks and spa sponsors on board, and making sure we got everything in on budget for the client.
What did the event achieve?
Guests felt rewarded for all their hard work by enjoying all the features at the event.
Behind the scenes
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