Showcase: Consumer Shows - In Action - By popular demand

Two specialist events with massive consumer appeal.

THE GOLF SHOW, NEC BIRMINGHAM

The Golf Show Group's decision to strike out from London to Birmingham and take over from the departed UK Golf Show as the NEC's annual golfing event appears to have paid dividends. The inaugural event, called The Golf Show, NEC Birmingham, brought in more than 12,000 visitors from 16-18 November, more than double the attendance at the 2006 UK Golf Show.

The event boasted an indoor driving range, putting green, golf simulators, free tuition and custom club-fitting services.

The build is a challenging one, according to project director Jay Tyson. "The driving ranges are always bespoke. We had to turn 6,000sqm of netting into a range that could withstand up to 100,000 balls being hit, without a single one bouncing back or breaking through," he says.

Next year's show is already booked in and will be branded as the NEC Golf Show, while the London Golf Show returns to Excel London from 25-27 April.

SUPPLIER FILE
Shell scheme, electrics, carpet, signage: Stanco
Security, rigging: NEC
Operational support: E & M Events
Sound and lighting: Connect Service
Temporary staff: Bond Associates

COLLINS STEWART LONDON BOAT SHOW

The 54th London Boat Show saw off the Earls Court competition in fine style, bringing 500 exhibitors and more than 127,000 visitors to Excel. Attendance over the ten days came in at 2% down on the previous year; not quite ideal, but very far from a shipwreck. "From a venue and operational point of view, it was a very successful show with very good numbers," says event manager Andy Brett.

And, of course, there were boats galore. A total of 1,000 in all, ranging from a £545 Reid Marine dinghy all the way up to an £11.5m tri-deck Sunseeker yacht.

The introduction of a main stage, which hosted a Sea Queen Stage Spectacular and Fashion Show, gave a focus to the event, and the collection of 15 narrow boats on the show's marina and the regatta out on the water gave visitors good reasons to spend some time outdoors. A kite-surfing simulator saw 700 visitors testing their skills, the Volvo Ocean Race simulator entertained 3,800, while HMS Exeter alone welcomed around 20,000 visitors aboard.

SUPPLIER FILE
AV: Blitz
Catering: Leith's
Rigging: Melville Rigging.


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