Shell appoints WRG for Global Commercial Competition

Live communications agency WRG has won the account to design and deliver Shell's Global Commercial Competition, which will be held in Tokyo, Japan next year.

Shell's Global Commercial Competition will be hosted in Tokyo and delivered by WRG
Shell's Global Commercial Competition will be hosted in Tokyo and delivered by WRG

WRG won the account following a competitive pitch. The agency will deliver communication programmes across a three-year contract, designing the identity for the Global Commercial Competition, managing communications to staff and delivering the final event.

The competition is the culmination of a year-long employee competition within Shell’s commercial division. It has been designed to inspired and motivate staff to deliver great work for the company.

David Sharrock, WRG’s chief executive, said: "Shell is one of the most respected brands in the world, operating in one of the most competitive and key industries. We’ve been supporting the Shell business in different ways over the last two years, and that has given us the opportunity to truly understand their needs and challenges, and ultimately deliver great work for them. 

"That understanding, combined with intelligent creativity and first-hand cultural research, has been instrumental to us securing this highly competitive business."

Leanne Hutchinson, head of events and exhibitions at Shell, added: "We were impressed with WRG’s ideas and the richness of the creative. In order to achieve maximum engagement and return from our events we are continually looking for fresh thinking and innovation and we believe WRG are the right agency to deliver that for us."

More: Job losses at WRG UK office

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