Seventeen Events MD Andrew Williams named as 2011 London Leader

Andrew Williams, MD of sustainable events agency Seventeen Events, will represent the event industry as a London Leader for 2011.

London Leaders 2011
London Leaders 2011
Williams will organise a series of music events in the run up to 2012 to showcase new talent and promote sustainability as an "aspirational, positive way of life for Londoners".  

He described it as a "huge honour" for himself and the team and welcomed ideas from industry peers.

"I can’t wait to start on my project and I look forward to collaborating with industry colleagues - if anyone has ideas they want to contribute then please get in touch with me through our website," he said.

"This is a huge opportunity to show Londoners that sustainability can be about fun and positive expression. I sometimes worry that we spend too much time on the doom and gloom – we should be concentrating on the benefits of sustainable living rather than seeing it as a chore."

Now in its fourth year, the programme has supported a number of causes from helping small businesses set up to ensuring vulnerable people have warm homes.

Past London Leaders have included designer Wayne Hemingway and chef Arthur Potts-Dawson, who used his time as a London Leader to implement the People’s Supermarket, now the subject of a Channel 4 documentary.

"Our growing phalanx of London Leaders past and present embody a positive force for change, helping to improve quality of life in our great city," said Mayor of London Boris Johnson.

"I warmly welcome this latest batch of inspirational individuals, brimming with clever ideas and the leadership skills to work for the good of London over this coming year and especially in the lead up to 2012."

The London Leaders Programme was set up by the London Sustainable Development Commission and launched in October 2007.

It brings together 15 sustainability leaders from across London’s sectors and from all walks of life, each committing to undertake a project to demonstrate sustainability in action.

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