Seven brands on experiential: Yplan

Event ticketing marketplace Yplan gives the lowdown on why it champions experiential.

Yplan's event ticketing marketplace drives thousands of people to brand experiences in London
Yplan's event ticketing marketplace drives thousands of people to brand experiences in London

Yplan, Ross Murray-Jones, partnerships director 

YPlan uses its unique ticketing marketplace to drive tens of thousands of people to the capital’s best experiential campaigns each year, making us one of London’s biggest champions of experiential.

With a captive audience of two million Londoners – a third of the city’s iPhones – millennials trust YPlan to tell them how to spend their free time and disposable income.

Natively placing experiential activity into this mix allows brands such as Red Bull, Smirnoff and Magnum to disrupt the consumer decision-making process on millennials’ screen of choice – mobile. YPlan lets brands tap into the millennial lifestyle, turning them into ambassadors.

International brands such as Cadbury and Peroni now consider YPlan as part of their marketing mix when deciding how to promote campaigns to the right audience. This holds especially true for longer multi-month campaigns after the initial PR push moves on.

YPlan creates bespoke marketing packages to bring branded experiential activity to life across all its digital platforms. We integrate campaigns into our marketing mix to drive sales and reinforce key brand messages before, during and after a campaign. This way, millennials keep rediscovering the experience; it’s always fresh. 

For more brand stories from the likes of PropercornLush and 9Bar, plus industry trends and insight, download for free: Event’s 2016 Brand Experience Report as a PDF

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