Sensodyne interactive punch-bag event scores 150,000 YouTube views

A video of an event created by Projection Advertising for healthcare company Sensodyne has clocked up thousands of views on YouTube since footage of it was released last week.

Sensodyne interactive destruction show scores 150,000 YouTube views
Sensodyne interactive destruction show scores 150,000 YouTube views

Based on Sensodyne’s ‘Repair and Protect’ slogan the activity took place at a Science Museum Late event in April.

Projection Advertising installed a giant interactive wall, which used three 18,000 lumen light projectors and 3D animation.

Hitting an accelerometer-loaded punch-bag projected different levels of destruction on the huge digital wall, giving the effect of demolishing a building.

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