Sense promotes Sally McLaren to board director position

Brand experience agency Sense has appointed Sally McLaren as board director, as it seeks to expand its creative and integrated channel offering.

Sense appoints Sally McLaren as board director
Sense appoints Sally McLaren as board director

Her promotion from board account director follows McLaren's work for a number of Sense's clients, including The Economist and Coors Light. 

In particular, her work with The Economist resulted in Sense deciding  to launch a US agency in the new year, after being awarded the contract to handle the business title’s experiential marketing in North America. 

Nick Adams, managing director at Sense, said: "I’m delighted to welcome Sally to her new position as board director at Sense. Sally has made a huge contribution to Sense in a relatively short time, leading teams who have been responsible for some of the agency's most successful and award-winning work. Sally has been instrumental in the development of The Economist global marketing campaign and bringing to fruition one of the agency’s most ambitious projects ever, the Coors Light Ice Cave."

McLaren said: "2017 is set to be a monumental year for Sense as we enter a new market and continue to expand our creative and integrated channel offering. I couldn’t be happier to be joining the board at such a pivotal time in the agency’s development."

Last month, Sense held a talk which encouranged brands to act more human. In October, the agency hired Andy Day as creative director.

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