The big reveal is to take place next week at a special evening event and will feature talks from some of the agency’s clients, such as Innocent’s brand activation manager Jamie Sterry and Marina Haydn, The Economist’s senior vice president circulation and retail marketing.
The launch is supported by a week-long event known as School of Real World Ideas, to be held at The Coningsby Gallery in London’s Soho from 8-12 February. It promises to reveal the secrets behind successful modern experiential marketing and what it has achieved for leading brands.
Marketers or anyone interested in marketing are encouraged to attend for any help or advice, with regular informal presentation sessions available to brand owners.
Nick Adams, managing director at Sense, explained the idea behind the book: "More and more campaigns have an experiential core, and the aim of our new book and the School of Real World Ideas is to help marketers understand how the discipline has progressed, why it works, how to brief for the most effective results, how to measure and evaluate, and to take people on a tour of some great examples."
Innocent announced it had appointed Sense for its future brand activations in November last year, with the first activity expected to launch later this month.