Sense appoints planner in wake of agency realignment

Sense has appointed former J. Walter Thompson (JWT) and Saatchi Milan marketer Francesca Zedde as planner at the agency.

Zedde previously spent two-and-a-half years at JWT
Zedde previously spent two-and-a-half years at JWT

The agency said the announcement reflected its greater strategic direction and bolder ambition.

Zedde joins following a two-and-a-half year stint at JWT. Her career began in Milan, where she held roles at Saatchi & Saatchi and TBWA.

Alex Smith, planning director at Sense, said: "These are exciting times at Sense. We’ve had a great year where we’ve re-aligned the agency, done some exciting work and picked up a number of awards. 

"Francesca’s appointment is a bold statement of intent about where we want to go. She brings fantastic experience from top agencies and we’re delighted to welcome her to the team."

Zedde added: "I’m really looking forward to starting this new and exciting role. I believe that to be relevant in people’s lives, brands need to start connecting with them in tangible and authentic ways, developing ideas that go beyond a TV campaign."

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