The seminar programme will feature a mixture of corporate buyers and leading agencies, from 02 head of events John Worthington and Sledge CEO Nic Cooper to EA head of retail of experiential marketing Penny Humphrey and Circle Agency managing director Claire Stokes.
They will be focusing on subjects ranging from 'What's the point of Twitter?' and 'Getting a return on your event marketing investment' to 'The true test of experience marketing' and 'What next for automotive?'
10.30am - The true test of experience marketing. O2 head of events John Worthington and Sledge CEO Nic Cooper discuss the value of experience marketing in a recession.
11.30am - What’s the point of Twitter? Developing more integrated campaigns using social media.
Kai Turner, Social media Viking and head of information architecture, London at Agency.com, has been crafting digital brand experiences for more than 13 years.
12.30 - 1.30 - Lunch
1.45pm - Getting a return on your event marketing investment. ID client services director Nicola Jordan explains how experience marketing delivers return on investment.
2.45pm - Launching live! EA head of retail and experiential marketing Penny Humphrey and Circle Agency managing director Claire Stokes provide an exclusive insight into staging a long-term live product launch campaign using creative brand experiences and celebrity involvement.
3.45pm - What next for automotive? Jamie Gladstone, creative director at Imagination; Michael Wyrley-Birch, client services director at TRO Group; and Robin Carlisle, managing director of Mobile Promotions, discuss the future of automotive events.
5pm - Close
10.30am - Experience marketing makes good business sense. George P. Johnson vice-president and managing director EMEA Kim Myhre will share case studies on how brands are using both live and online experiences to drive business success.
11.30am -RPM's Dom Robertson and Rob Wilson explore how experiential can work at the heart of a brand's communication platform by presenting Smirnoff's Original Nights, a truly integrated programme. This session is a must-attend for client event organisers keen to discover what an agency expects from the agency / client relationship.
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