Selfridges teams with The New Craftsmen for immersive experience

Department store Selfridges is staging a series of workshops and talks based on the rituals of home life.

Selfridges: home focus
Selfridges: home focus

The activation, part of Our House - Selfridges' latest campaign exploring the rituals, objects and ideas that make a house a home, the store is inviting visitors to experience 'A Home for All' in partnership with The New Craftsmen, which promotes and sells craftmanship from the British Isles.

Activities will run from 31 March to 9 June. Located on the lower ground floor of Selfridges Oxford Street, A Home for All is an immersive and interactive environment exploring the home as the most fundamental expression of 'self'. The experience is themed around a series of domestic rituals, which visitors can journey through to nurture their 'inner maker'. Whether making sourdough bread around the table or slumbering in haystacks - craft and materiality combine with physical activity, encouraging a sense of community, discussion, play and imagination. 

Homemaker workshops will encourage visitors to come together and discover the importance of home-making rituals with resident momemakers Susy Webb and Bee Farrell, founders of The Anthropologists of Eating. These community-focused workshops explore the cultural significance of traditional practices of sourdough and preserve making.

The New Craftsmen will run a series of interactive workshops encouraging guests to learn, play and using their imagination. These include a cashmere and silk rag rug weaving workshop with Bristol weaving mill and a costume studio workshop. 

A dyer's studio will also be set up, where guests can learn how to create concentrated dyes from the domestic and natural world - from turmeric spice to oak wood - as part of a dye-making workshop. 

Last year, The New Craftstmen teamed with fashion house Burberry to create Makers House. Selfridges is currently partnering with BMWi to showcase sustainable mobility, part of the store's 'Material World' campaign, educating consumers on how people can work together for a more sustainable future in retail.

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