Sector bodies unite to create a new alliance

Following more than a year of discussions the Corporate Events Association (CEA) and Incentive Travel & Meetings Association (ITMA) have teamed up to create industry alliance Eventia.

The umbrella association will co-exist with the CEA and ITMA brands for the foreseeable future.

"The two key brands have great value and it would be crazy to ditch them both immediately. Originally we wanted to merge the two associations but for legal reasons we cannot, therefore we felt this was the best way to unite them," said ITMA director Charles Robinson.

Together the two associations will survey the broader industry over the coming months and use the results to influence the direction Eventia eventually takes.

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