Secret Events

Secret events can give brands cachet and an air of exclusivity. Event's special report tells you how to plan and run them, with case studies including Secret Cinema and Cubanisto, together with a round-up of suitable and unusual venues.

Secret Events: The cult of mystery

Secret Events: The cult of mystery

The art of subtlety has returned to brand promotion in the form of 'secret events', thanks largely to the power of social media spreading an initially exclusive experience to a mass audience, writes Katie Deighton.

Secret Events: How to plan a ... secret event

Secret Events: How to plan a ... secret event

Planning a mystery event? Then you must tease your guests. Five experts share their tips with Katie Deighton.

Secret Events: Cubanisto - House of Mask

Secret Events: Cubanisto - House of Mask

AB InBev's rum-flavoured beer brand Cubanisto wanted to showcase its personality to consumers in a flagship UK event series.

Secret Events: Tell no one ... hidden venues

Secret Events: Tell no one ... hidden venues

Event spoke in code to experts as part of a covert operation to find a number of top-secret, under-the-radar and hidden places to host secret events.

Secret Events: Secret Cinema Presents Back to the Future

Secret Events: Secret Cinema Presents Back to the Future

Fabien Riggall, founder and creative director of immersive cinematic events company Secret Cinema Presents, revealed to Event this year that the brand...

Secret Events - Rising Stars

Secret Events - Rising Stars

Few have yet to conquer the emerging secret events scene, but a small elite are making their name. Samantha Edwards gains an insight from the select few.

Secret Events: What's next for ... secret events

Secret Events: What's next for ... secret events

The demand for audience participation and creativity will be fuelled by advances in technology. Kim Benjamin reports.