Seat takes driving experience to Sheffield

Automotive brand Seat is taking its young driver event to Sheffield's Meadowhall shopping centre this weekend (5 March).

Seat takes driving experience to Sheffield
Seat takes driving experience to Sheffield

The programme, which launched at the NEC in 2009, teaches 11-17 year olds to drive before they’re old enough to take to the open road.

Professional instructors will lead participants round specially-designed driving zones using 200 new SEAT Ibiza 1.2S models with dual-controls.

Organisers believe the concept will help reduce road accidents, with research indicating accident rates among early drivers are slashed by up to 40% if they’re exposed to driving tuition in their middle teens.

"I’ve put my 11 year-old son on the programme and I’ve never seen him concentrate so hard," said motoring commentator Quentin Willson. "Young Driver is a road safety revolution in the making and it is great news for Sheffield that the programme is opening there."

Since its launch, the programme has delivered more than 15,000 lessons at five UK venues including London, Glasgow, Dartford, Bristol and Birmingham.

Further venues are also set to open in Southampton and Newcastle-upon-Tyne in the spring.

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