The brand is working with live experience company YR Live on the activation, which invites guests to create their own customized T-shirts. It is running until 19 March.
Guests will be able to design T-shirts which stick to the brand's 'Created in Barcelona' message, and have the option to choose preset images and colourway inversions, as well as custom text entry. The design software features pre-loaded artwork, which guests to the show can incorporate into their styles.
The printing technology sits in front of a panoramic screen, which is also situated at the Seat stand. The brand's presence at the Geneva Motor Show intends to celebrate the launch of the all-new Ibiza supermini and the Leon Cupra.
Honda is also activating at the Geneva Motor Show, and has worked with agency Avantgarde to showcase the futute of electrified vehicles. In February, Toyota staged an immersive theatre production to showcase the launch of its C-HR model.
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