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Roaming empire: the rise of the event app
Thanks to the ubiquitous mobile phone, events and brands have the chance to upgrade the visitor experience and build communities like never before. Chantelle Dietz reports.
Bribery Act: Watch your step - the coast is not clear yet
Roll out the bunting, pop the champagne corks and light a big fat cigar (if that’s your thing): corporate hospitality is officially legal. Concerns about the wide-ranging Bribery Act, which people wer...
Events deadline for 2012 - Late arrivals will end up talking to the hand
Any events for more than 499 people scheduled to take place in London in 2012 that have not been registered, could find it hard to get the thumbs-up.
Pop-up Venues - A fleeting glimpse, and then it's gone
Pop-up venues mirror modern culture, their ephemeral nature enabling them to make an impact and move on before the novelty wears off.
Phoenixing: Tempers flare as the phoenix rises
As companies deliberately go to the wall only to reappear in a new guise, there are steps creditors can take to protect themselves.
Trend Watch - Associations
The association industry is a hydra-like creature, which has led to calls for a single organisation that can better represent the sector's strengths.
Looking Ahead: Some rays of hope as darkness falls
The event industry is as vulnerable as any other sector to the failings of the global economy, but strategic thinking will offer some protection.
Online Marketing - Internet making its presence felt
It may not be seen as a substitute for live events, but the power of online activity to extend a brand's reach is now being appreciated.
Trend Watch: Health and Safety - No compromise on risk management
Recent legislative changes have pushed health and safety to the top of the agenda, making it clear that everyone involved in events is responsible for good practice.
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