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Case Study: Guinness
In a world saturated with fizzy yellow beer brands, Guinness has always held a unique position within its market. From Limerick to Lima, a pint of the 'black stuff' is universally recognised, thanks i...
Brandwatch: Renault UK
French car manufacturer Renault has been putting the 'va va voom' into the motor industry since engineering enthusiast Louis Renault founded the company in 1899. Thanks to its alliance with Nissan, it...
Brand Watch: Case Study - Orange
The mobile-phone company's high-profile activity in the event arena has become a byword for creativity.
Case Study - T-Mobile
T-Mobile is a mobile network that reaches 125 million customers globally, including 16.8 million in the UK. The brand attaches great importance to interacting with its customers and is committed to th...
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