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Febreze mobile gardens to pop up in London
Mobile gardens will be popping up in urban locations around London until 25 April thanks to household air freshener Febreze.
Hotcow has launched an experiential sampling campaign for Activia
Agency Hotcow will be distributing 150,000 samples of Danone's Activia Pouring Yogurt 'Shake Up Breakfast' across Morrisons and Tesco supermarkets for the next five weeks.
Itch and Virgin Media tie-up for Britain's Got Talent
Agency Itch is working with Virgin Media on the experiential aspects of its partnership with ITV's Britain's Got Talent, which returned to television screens earlier this month.
Cake to create British Airways pop-up venue in Shoreditch
British Airways will launch a temporary airline-themed venue in April to celebrate Olympic-inspired additions to its flights this year.
O2 calls on Curb Media for new campaign
Agency Curb Media is working with O2 to create a nationwide audio experience for consumers visiting its retail stores.
Package of the week: Fabergé Big Egg Hunt
The Fabergé Big Egg Hunt got underway last month, but for those who would rather hunt in a pack, Eventspiration has a selection of organised team experiences on offer.
Generate Sponsorship to produce Race for Life roadshow
Cancer Research UK has appointed sponsorship agency Generate to produce and manage an experiential campaign for the 2012 Race for Life.
Experiential Essays: Introduction
Welcome to Experiential Essays, sponsored by International Confex. For the first time, Marketing and Event magazines are joining forces to produce the ultimate in thought-leadership from the burgeonin...
Bacardi launches a year of birthday parties
Rum brand Bacardi has announced it is celebrating its 150th birthday with a year-long worldwide experiential campaign.
Experiential Essays: Blackjack Promotions - Rise to the challenge
With travel retail a growing threat to the high street, brands need to realise that specialist agencies using targeted interaction and sampling can deliver results.
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