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RPM leads Philadelphia sampling roadshow

By Rachel Bull, eventmagazine.co.uk, 27 February 12, 10:43

Agency RPM is devising a nationwide sampling campaign to launch a new flavour of Philadelphia with Cadbury milk chocolate.

Picture gallery: Ryvita Kitchen at Westfield

By Rachel Bull, eventmagazine.co.uk, 30 January 12, 10:54

Agency Sense has launched the Ryvita Kitchen at London's Westfield to give shoppers a taste of its new product ranges.

Sketch creates summer Corona pop-up on Southbank

By Rachel Bull, eventmagazine.co.uk, 15 December 11, 04:31

Bucking the festive season, Sketch Events and Red Consultancy have created the Corona Extra Summer pop-up beer garden, which is open on Riverside Walkway at the Southbank until 17 December.

Sense creates sampling campaign for Molson Coors

By Rachel Bull, eventmagazine.co.uk, 06 December 11, 10:52

Molson Coors has partnered with agency Sense Marketing to launch a sampling campaign for its new beer for women, Animée.

Eat Natural brings in A Little Bird for festival campaign

By Chantelle Dietz, eventmagazine.co.uk, 17 August 11, 10:00

Fruit and nut bar brand Eat Natural has called upon creative marketing agency A Little Bird to activate its nationwide summer festival campaign.

Brugal Rum brings in Because for taste of Caribbean experience

By Louise Ridley, eventmagazine.co.uk, 29 July 11, 12:04

Brand experience agency Because will take a taste of the Caribbean to Bristol Harbour Festival this weekend on behalf of Brugal Rum.

Jo Whiley to front Persil campaign at Camp Bestival

By Chantelle Dietz, eventmagazine.co.uk, 18 July 11, 10:07

Persil has brought in DJ, TV presenter and mum of four Jo Whiley to launch the first Persil Pass on the Love Picnic at Camp Bestival on Saturday 30 July.

Monkey Shoulder to build experiential tree house at Camp Bestival

By Chantelle Dietz, eventmagazine.co.uk, 13 July 11, 11:08

Scotch whisky brand Monkey shoulder has brought in production agency A Current Affair (ACA) to create a tree house bar at Camp Bestival later this month.