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Government hires Because for cancer campaign

By Rachel Bull, eventmagazine.co.uk, 21 February 12, 09:00

The Department of Health has appointed brand experience agency Because to produce a national roadshow as part of a campaign to raise awareness of bowel cancer.

Generate Sponsorship to produce Race for Life roadshow

By Rachel Bull, eventmagazine.co.uk, 15 February 12, 10:24

Cancer Research UK has appointed sponsorship agency Generate to produce and manage an experiential campaign for the 2012 Race for Life.

EMS hits the Midlands with Heart Health Roadshow

By Louise Ridley, eventmagazine.co.uk, 08 February 12, 10:33

Event Marketing Solutions (EMS) has launched a Midlands leg of the British Heart Foundation (BHF) Heart Health Roadshow, which has reached more than 72,000 people in its three-year tour.

Plan UK hires Because for national roadshow

By Rachel Bull, eventmagazine.co.uk, 31 January 12, 10:11

Children's charity Plan UK has brought in agency Because to launch a year-long roadshow of consumer-facing events.

Generate brought in for baseball roadshow

By Louise Ridley, eventmagazine.co.uk, 28 September 11, 11:11

The Major League Baseball (MLB) has hired Generate Sponsorship Events to manage its UK roadshow.

Regent Street to be closed off for London to Brighton Veteran Car Run

By Louise Ridley, eventmagazine.co.uk, 14 September 11, 11:52

One of London's busiest shopping streets will be closed off to traffic for the world's oldest motoring celebration on 5 November.

Eat Natural brings in A Little Bird for festival campaign

By Chantelle Dietz, eventmagazine.co.uk, 17 August 11, 10:00

Fruit and nut bar brand Eat Natural has called upon creative marketing agency A Little Bird to activate its nationwide summer festival campaign.

Piaggio gives three-wheeler roadshow brief to Mobile Promotions

By David Quainton, eventmagazine.co.uk, 10 August 11, 11:41

Mobile Promotions has won a brief to take Piaggio’s new MP3 scooter on a shopping centre launch tour.

Monkey Shoulder to build experiential tree house at Camp Bestival

By Chantelle Dietz, eventmagazine.co.uk, 13 July 11, 11:08

Scotch whisky brand Monkey shoulder has brought in production agency A Current Affair (ACA) to create a tree house bar at Camp Bestival later this month.