Wonderfruit festival will be held just outside of Bangkok in Chon Buri on 19-21 December. Acts confirmed to play include Hercules Love Affair, Seth Troxler, Nick Mulvey and Fat Freddy’s Drop.
The organisers have said the new festival will promote a lifestyle of health and sustainability, as well as environmental and social consciousness, alongside providing a guest experience of ‘barefoot luxury’. The location was chosen to target the global tourism market in south east Asia.
The festival will also include boutique dining, eco-farming, art, theatre, film, talks, debates, workshops, outdoor activities and parades, plus a range of health and wellbeing experiences.
Jo Vidler, co-founder and director of Wonderfruit, said: "All too often, large-scale music festivals leave a scar on the land. Fields of mud, plastic, empty cans, discarded tents and more are left on-site with toxic toilet chemicals leaching into the soil. Wonderfruit actively looks to work with and improve the land it sits on, using only natural and locally sourced materials for its structures and stages."
Pete Phornprapha, co-founder of Wonderfruit and owner of Scratch, added: "Since we own the land, we will be creating some permanent sustainable models for the festival, and the experience as a whole, to serve as an advocate for eco-friendly and sustainable ways. We want to help people understand that social responsibility and enterprising shouldn't be viewed separately.
"Part of the proceeds will be used to create opportunities to ignite the movement throughout the year and not only at the festival. It is a long-term goal and this is just the start. We are working with the best people in all relevant fields to make sure that the programme is developed properly over the years to better impact lives and values in society. And of course to celebrate and have fun."
Tickets for the festival went on sale today (1 September).
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