Scottish soft drink brand Irn-Bru and Scottish Radio Holdings (SRH)
have joined forces to launch a summer music event.
Irn-Bru Live+Loud will take place at Bellahouston Park, Glasgow on 17
June. Df Concerts, the company behind T-in-The Park, has been confirmed
as event producer.
'This is Scotland's first major outdoor event for younger people and it
will encapsulate everything that is great about Scotland - a sense of
fun and a great welcome for top music performers,' Irn-Bru brand manager
Mike Lorimer said.
Artists confirmed include Five, Atomic Kitten and A1.