This Easter, Westfield Stratford City and Westfield London will be hosting a series of creative in-centre workshops that aim to teach children how to inject life into the unworn clothes in their closet. The shopping centres have found that the average wardrobe contains 26 items of unworn clothing, and is using this event to combat this statistic.
In partnership with charity Save the Children Westfield will give children a first hand experience of upcycling their clothing and giving them a new lease of life. Guests will be able to use fabric pens, stencilling, paint and glitter to re-invent their wardrobe, and will be able to attend workshops hosted by design experts.
A pop-up clothing bank will also be in place at both shopping centres, allowing visitors to donate unwanted items to Save the Children's charity shops within communities across the country. All the profits from the sale of these goods goes to Save the Children’s work in the UK and around the world.
Myf Ryan, chief marketing officer at Westfield, said: "We are encouraging children visiting our centre this Easter to learn - through experience - the key skills needed to love our clothes again; not only inspiring creativity but also showing the positive impact that donating clothes to Save the Children’s charity shops can have for more vulnerable children locally and around the world. With shoppers increasingly looking for additional experiences within physical spaces, classroom retail is more popular than ever, and we wanted to ensure that children were involved in that journey."
Sayyeda Salam, director of partnerships at Save the Children, said: "We’d encourage any Londoners having a Spring Clean this Easter to donate their unwanted clothes to the pop-up donation banks at Westfield. All money raised through the sales of these donated clothes will support our vital work in the UK and around the world – helping to give vulnerable children a better future."
Westfield shopping centres in London are hosting a number of Easter activities, including experiences with Nestlé and Mercedes. In February, the shopping centres partnered with London College of Fashion to create a platform for UK-based creative talent.
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