Electronics company Sanyo launched its 2001 product portfolio to trade dealers at a five-day event last month.
The theme of the event, which was created by Blue Square Design, was 'Interactive'. Trade customers were taken through an experience and asked to drive the show content by selecting topics of interest. They were then directed through a brand and product walk-through.
Blue Square was also behind the event to unveil bmi, the rebranded name of British Midland, on 1 February. The agency designed the airline's stand that debuted at last month's Business Travel Show at Olympia in London.