Santander turns to Fresh for 2,500-strong convention

Banking group Santander has brought in Fresh group for the third year running to produce its annual convention in February this year.

Santander turns to Fresh for 2,500-strong convention
Santander turns to Fresh for 2,500-strong convention

The event takes place at London's Olympia. Fresh will also produce a daytime conference and gala dinner for 250 Santander employees as part of a UK corporate banking conference for the Spanish giant.

The convention will see 2,500 senior Santander managers descend upon the capital.

Cheadle-based Fresh won the account after a competitive pitch that the agency initially tender its interest through an e-bid system.

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