Samsung signs Olympic deal

Samsung is to sponsor the next winter and summer Olympic Games.

Samsung is to sponsor the next winter and summer Olympic Games.

The 2002 Salt Lake City winter games and the Olympics in Athens in 2004 will retain sponsorship from Samsung because of the 'successful partnership that had been forged between Samsung and the Olympic movement'.

The deal follows Samsung's sponsorship of this year's games in Sydney, which included building an Olympic Rendezvous pavilion as part of a pounds 75.8m (dollars 200m) global marketing campaign.

'We are proud to be able to continue our commitment,' said Samsung vice-chairman Jong-Yong Yun. 'The Olympic tradition is still embraced by the world's nations as a forum that reflects a brighter, youthful future.'




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