The Samsung Galaxy Studio will remain in the Main Atrium until 3 November. The pop-up’s circular structure hosts a number of different stations, where products such as the Gear S2 smartwatch and the Galaxy S6 Edge are on display.
In the Design zone, guests can explore Samsung’s collaboration with other brands to deliver the Gear S2; they can try out the smartwatch for themselves, alongside mobile payment service Samsung Pay, in the Life zone.
The Music zone offers a space for shoppers to listen to special guest DJs through Samsung Level headphones. Finally, the Multimedia zone showcases the brand’s virtual reality technology, and includes a first look at Samsung Gear VR’s third edition.
The brand partnered with agency Cheil to develop the Galaxy Studio.
Chong-Won Lim, head of product marketing, IT & Mobile Division at Samsung Electronics UK and Ireland, said: "At Samsung we pride ourselves on having led the wearables category over the past few years. The Gear S2 is a landmark smartwatch for us – combining a stunning design with market leading technology and we want to show people just how much we think this device will enhance their everyday lives.
"This is why we are delighted to be bringing the full Gear S2 experience, as well as Samsung’s other latest products, to Westfield’s customers in our experiential Galaxy Studio today."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.