Samsung showcases new handset at Old Spitalfields Market

Samsung has created a pop-up experience at Old Spitalfields Market to showcase its new Galaxy S III smartphone.

Samsung showcases new handset at Old Spitalfields Market
Samsung showcases new handset at Old Spitalfields Market

The Mobile PIN experience is based on the concept of a moving landmark, like a pinpoint on a map.

Built with customised two-way mirrored glass, it provides a space for shoppers to interact with the phone’s latest intuitive technology.

The Spitalfields site is one of two PIN pop-up locations to have already opened – the other being located at Westfield London.

Over the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park. A team of experienced staff will man the sites, sharing their expert product knowledge and providing demonstrations.

Visitors will also be invited to participate in on-site events, including a drawing competition using the Galaxy Note.

Younghee Lee, Samsung’s senior vice president and head of global marketing at Mobile Communications Business, said: "We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products."

To leave a comment login and let us know your thoughts.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs