Samsung showcases new handset at Old Spitalfields Market

Samsung has created a pop-up experience at Old Spitalfields Market to showcase its new Galaxy S III smartphone.

Samsung showcases new handset at Old Spitalfields Market
Samsung showcases new handset at Old Spitalfields Market

The Mobile PIN experience is based on the concept of a moving landmark, like a pinpoint on a map.

Built with customised two-way mirrored glass, it provides a space for shoppers to interact with the phone’s latest intuitive technology.

The Spitalfields site is one of two PIN pop-up locations to have already opened – the other being located at Westfield London.

Over the summer, Samsung will launch two additional PINs in Hyde Park and Olympic Park. A team of experienced staff will man the sites, sharing their expert product knowledge and providing demonstrations.

Visitors will also be invited to participate in on-site events, including a drawing competition using the Galaxy Note.

Younghee Lee, Samsung’s senior vice president and head of global marketing at Mobile Communications Business, said: "We welcome everyone to this dynamic and energetic place to fully experience and enjoy all the core features of Samsung mobile products."

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