Samsung selects key England rugby players for upcoming campaign

Samsung Electronics UK has signed England rugby stars George Ford, Joe Launchbury and Jonathan Joseph as brand ambassadors.

The players will be involved in the brand's new campaign, Samsung School of Rugby
The players will be involved in the brand's new campaign, Samsung School of Rugby

The trio will be involved in the Samsung School of Rugby, the brand’s first multi-platform rugby campaign, which is set to launch at the beginning of September.

While details remain under wraps, additional information will be released across Samsung’s sport focused social media channels in the coming weeks. 

The partnership will also see the players tasked with highlighting Samsung’s commitment to enhancing fans’ enjoyment of sport through technology.

Russell Taylor, chief marketing officer at Samsung Electronics UK and Ireland, said: "At Samsung we take pride in bringing sports fans closer to their passions and creating unforgettable experiences through our technology. We are delighted to be working with three outstanding players as we head into an incredibly exciting few months for England Rugby and rugby fans everywhere."

Ford added: "Technology is becoming even more important for sport – not just for us as players but for the fans as well. It can get them closer to the action as well as giving them the chance to interact with the game in new ways, which is not only exciting for them but for us as players too.

"Samsung’s commitment to enhancing people’s experience of rugby is clear and I’m already a big fan of their products. It’s great to be on board as an ambassador and I’m looking forward to seeing them introduce even more ways of how they will not only engage existing rugby fans but introduce new people to what I think is the best sport in the world."

Samsung was announced as the Rugby Football Union (RFU) and England Rugby Team's Official Consumer Electronics and Smartphone Partner, as well as Official Home Technology Partner, at the end of 2014. 

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