Samsung in search of partners for experiential events

Samsung has revealed that it may look into partnering up with other brands to provide experiential events, in an effort to reduce costs during the credit crunch.

Pink Ribbon Gala
Pink Ribbon Gala

"We have to be sure consumers are leaving with a strong message, and therefore we will be looking at key ways in which we can effectively achieve this," said Samsung Electronics UK sponsorship manager Penny Welch.

"Events can be a high cost for a company and a way to sink money if not done effectively. We may potentially look to partner with brands to deliver unique consumer experiences, which in turn will reduce costs and increase value."

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