Samsung to launch experience store in Toronto

Electronics brand Samsung is opening its latest experience store in Toronto, Canada, which promises to be the brand's most immersive store to date.

Samsung to launch experience store in Toronto
Samsung to launch experience store in Toronto

The experience store will open this summer at the Toronto Eaton Centre, and will invite guests to a full calendar of engaging events. Visitors will be able to immerse themselves in a retail and technology experience with a range of in-store features.

Customers will be able to experience the fully functioning Samsung demo kitchen, which will show live cooking demonstrations and invites guests to get involved by tasting the on-site culinary creations. In addition, Samsung Gear VR and Gear360 zones will be installed to 'transport' visitors across Canada; a TV experience zone will showcase amazing Samsung picture, sound and design innovations and Samsung Smart Service and trained Galaxy Consultants will guide guests through the experience.

The 21,000 sq ft space is being designed by Canadian design firm Quadrangle, and will feature a fluid, contemporary design that will delight visitors through a variety of innovative, hands-on experiences. The store will be the sixth Samsung Experience Store in Canada since 2012. 

In January, Samsung opened an experience store in the newly opened Mall of Qatar shopping centre. 

More: NASA pushes VR experiences at space centre

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