Samsung hires The Liquid Way for launch event

Agency The Liquid Way was employed to produce Samsung's consumer electronics launch at Chelsea Football Club last week (9-11 March).

Samsung hires The Liquid Way for launch event
Samsung hires The Liquid Way for launch event

The firm managed all design and production elements of the three-day event, which took over club's Great Hall.

Around 500 independent retailers were invited to enjoy exclusive demonstrations of Samsung's new range of home electronics products, including the Navibot - a robotic vacuum cleaner - and 3D TVs.

As part of the event Liquid also organised a gala evening at the Science Museum where guests discovered what it feels like to be an astronaut in the museum's motion 3D effects simulation theatre, Force Field, and were treated to a high-energy dance performance by Britain's Got Talent stars, Flawless.

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