An August roadshow, organised by TRO, visited London, Bristol, Birmingham, Derby and Newcastle with the aim of attracting "socially active urbanites and techno-savvy professionals".
Consumers were able to interact face-to-face with a brand ambassador or with the Samsung Jet handset on a series of plinths. The chance to win a Jet handset was offered daily through a Batak wall game and a Java-based game via the handsets on the stand.
"[We took] the experience to high footfall boutique shopping centres - such as Westfield, Cabot Circus Bristol and the Newcastle Metro Centre - at weekends, and visit high footfall train stations and business districts during the week," said TRO account director Chris Wareham.
"Giving consumers a range of ways in which to engage with a brand such as online, print and live helps ensure high exposure and reaches targets via the most appropriate medium for them at the time."
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