Samsung brings recharging station to Canary Wharf

Samsung is targeting two of London's busiest business districts with its Samsung S6 in the City pod, which descended on Canary Wharf yesterday (20 May).

The Samsung S6 in the city pod at London's Canary Wharf
The Samsung S6 in the city pod at London's Canary Wharf

The dome-shaped tent provides passersby with the opportunity to recharge their phone batteries and sip on a healthy fruit juice.

The company’s new Galaxy S6 and S6 edge phones, as well as wireless charging pads, will be on show throughout the duration of the six-day campaign. 

Visitors are being granted the opportunity to enter a competition, where they could win a four-hour flight to a destination of their choice.

The city pod will remain at Canary Wharf until tomorrow (22 May), and it will relocate to Finsbury Avenue Square, Broadgate for three days from next Wednesday (27 May)

Philip Oldham, head of B2B marketing at Samsung UK & Ireland, said: "We’re really excited to bring the S6 and S6 edge to the city of London and Canary Wharf through this experiential activity.

"We wanted to offer a fun and fresh way for busy workers to come and recharge their batteries in one of our specialist energising pods whilst finding out more about how the Samsung Galaxy S6 and S6 edges are fantastic business devices."

The campaign has been planned and booked with JCDecauxLive by Cheil UK and Rapport. 

Stacey Knight, director of futures and content, JCDecaux, added: "This is what experiential is all about – offering the public a chance to try and experience something new, exclusive and exciting while out of home.

"Samsung’s recharging zone at Canary Wharf is the perfect way to communicate and engage with a target audience who are alert, in the right mindset and in need of such an experience. This is a great activity that puts the consumers need at its heart."

More: In Pictures: Samsung and Vodafone host exclusive Olly Murs gig

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