Salad brand in summer drive to boost sales

Field marketer Loewybe has started a sampling drive for Soleco salad brand Florette.

The eight-week activity kicked off in July. Hit squads will tour supermarkets and summer events handing out samples of the brand's Crispy Salad and Gourmet Collection products to Florette's key market of 25-54 year-old women.

"Our activity is timed to capitalise on the peak selling summer months," said Loewybe managing director Sharon Richey.

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