RPM's Tim Jones lands creative director role

Agency RPM has promoted Tim Jones, its head of creative communications, to the role of creative director.

Jones has been promoted to creative director at RPM
Jones has been promoted to creative director at RPM

As the new head of RPM’s creative department, Jones will oversee the creative on all of RPM’s clients, which include Heineken, Virgin Holidays, Diageo and Sky.  

The agency’s head of creative shopper, Ryan Thomas, and head of creative brand experience, Ben Woolf, will report into Jones.

During his eight years at RPM Jones has delivered campaigns across brand communications, enhanced-shopper experience and experience-first platforms. 

The promotion comes as RPM gets set to enter a new phase of growth, a move that the agency believes will see it compete with other leading creative agencies on both output and culture.

Rob Wilson, head of creative and strategy at RPM, said: "I am delighted to announce Tim’s promotion. Tim has played a huge part in the growth of RPM over the past few years. Not only is he an amazing creative but his working style and eye for talent means our creative offering has never been stronger.

"We are looking forward to see what Tim has planned for the agency this year."

Jones added: "For two decades RPM has led the way on brand experience. And now that the entire industry is finally talking about the power of experience as a guiding principle to brand building, I am looking forward to proving our creative potential and getting the briefs and the recognition we deserve.

"Archaic, inefficient ad agencies beware - we are coming for you."

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