RPM's tour for Unilever Bestfoods' Flora pro-activ low-fat spread will run for six weeks from the end of this month. The Prove it! campaign will tour 27 Sainsbury's supermarkets and aims to tell people how a healthy diet and lifestlye can help reduce cholesterol.
The agency is to develop events for McVities' Cake Bar and Mini Cheddars brands, worth £500,000. The Cake Bars sampling promotion is a tour of 80 UK supermarkets that will run for 20 weeks from next month. The Mini Cheddars campaign will target 750,000 consumers through street-based theatrical entertainment and guerrilla sampling for ten weeks from July.