RPM wins trio of drives for food brands

Brand experience agency RPM has won contracts for three campaigns for McVities and Unilever Bestfoods.

The agency is to develop events for McVities' Cake Bar and Mini Cheddars brands, worth £500,000. The Cake Bars sampling promotion is a tour of 80 UK supermarkets that will run for 20 weeks from next month. The Mini Cheddars campaign will target 750,000 consumers through street-based theatrical entertainment and guerrilla sampling for ten weeks from July.

RPM's tour for Unilever Bestfoods' Flora pro-activ low-fat spread will run for six weeks from the end of this month. The Prove it! campaign will tour 27 Sainsbury's supermarkets and aims to tell people how a healthy diet and lifestlye can help reduce cholesterol.

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