RPM secures job to operate Lottery drive

Brand experience agency RPM is to oversee a face-to-face campaign to relaunch the National Lottery.

Lottery operator Camelot appointed the agency following a six-way pitch.

The biggest part of the drive will be in July and August with a roadshow targeting high footfall sites. The first phase begins this month with two-day events staged in shopping centres across the country.

"We will use the power of full service brand experience to let people discover, participate in and re-evaluate the National Lottery,

said RPM managing director Ross Urquhart.

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