RPM invests in new talent and board members

Agency RPM has announced three new board members, as well as several hires.

Rory Sloan, Claire Drese and Rob Wilson join RPM board
Rory Sloan, Claire Drese and Rob Wilson join RPM board

The new board members are Robert Wilson, strategy and creative director; Claire Drese, head of account management; and Rory Sloan, head of production and artwork.

The company said it has also invested in its digital, strategy and creative personnel with a series of hires, including James Poletti as head of digital strategy, who joins from agency Bounce Digital.

Senior strategist Claire Bence was formerly AB Inbev’s senior brand manager for Stella Artois, where she was responsible for the brand’s iconic chalice glass.

RPM’s new shopper strategist John Viccars was behind Coca-Cola’s global Olympics shopper marketing campaign, while creative head of brand activation, Mark Watts, was previously creative director at brand design agency, Design Bridge.

Ben Woolf’s role as head of creative brand experience follows on from owning his own agency, Mustard-UK.

Dom Robertson, managing director of RPM, said: "Our focus on brand behaviour is taking on many new and divergent forms, everything from events through to apps, via radio and even glassware.

"Our digital, strategy and creative departments have consequently become increasingly important areas within the business. And it’s essential to have a diverse mind-set steering the company from board level. With such a varied and experienced ecosystem of talent, we are now in an even stronger position to help brands create positive impacts through their actions."

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