Lottery Fun Fests will tour three cities, Leeds, Birmingham and Bournemouth during August. A stage will feature live performances by Pop Idol finalist Darius. Alongside the stage will be a Good Cause Village showcasing regional beneficiaries and an Events Arena running challenges for local good causes.
RPM has also devised a drive for Unilever's Wall's Ice Cream brand.
A sandy beach with palm trees and ice-cream sellers will be set up at music festivals including V2003 in August. The activity began at T in the Park on 12-13 July.