RPM develops three-city tour in lottery drive

Brand experience agency RPM is to stage a series of one-day events for the National Lottery in a bid to raise awareness of its games and good causes.

Lottery Fun Fests will tour three cities, Leeds, Birmingham and Bournemouth during August. A stage will feature live performances by Pop Idol finalist Darius. Alongside the stage will be a Good Cause Village showcasing regional beneficiaries and an Events Arena running challenges for local good causes.

RPM has also devised a drive for Unilever's Wall's Ice Cream brand.

A sandy beach with palm trees and ice-cream sellers will be set up at music festivals including V2003 in August. The activity began at T in the Park on 12-13 July.

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