RPM creates casino for Sky digital switchover campaign

RPM has created what it claims to be the world’s smallest casino for a Sky campaign.

RPM creates casino for Sky digital switchover campaign
RPM creates casino for Sky digital switchover campaign

The casino will form part of the Sky DSO Road Show, the fourth such roadshow over the last three years.

The casino will launch television series The Defenders and will feature a red carpet, plasma screen, roulette tables, and accompanying dealers.

The roadshow is designed to educate people about the digital switchover.

"In 2009 and 2010 the Sky DSO Road Show travelled to 25 different locations across the UK, resulting in over 80,000 interactions," said Sky marketing manager, acquisition strategy, Sophie Gordon.

"We know from experience it is an effective tool to engage with families about Sky, helping to create a positive brand experience and more importantly educating them on the digital switchover."

The roadshow is running until the end of April.

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