RPM brings in students for Smirnoff Nightlife Exchange event

Students from Hatfield University have been given the opportunity to get involved in Smirnoff's latest Nightlife Exchange project thanks to RPM.

RPM brings in students for Smirnoff Nightlife Exchange event
RPM brings in students for Smirnoff Nightlife Exchange event
The agency has enlisted the help of undergraduates on the spatial design course to design, produce and implement a bespoke area at the next event, taking place in Hatfield on 25 March 2011.

The students have been given a £4,000 budget from the National Union of Students.

Senior members of the RPM creative team will judge the students’ work over the next few weeks, with the successful candidate working alongside the RPM production team to build and implement the area.
The Smirnoff Nightlife Exchange project launched at The Troxy last November, drawing 2,000 people.

This year it will tour through Edinburgh, Hatfield and another yet-to-be-decided location, voted for by the public via Facebook.
"The Smirnoff brand is all about originality and creativity so what better place to look for inspiration than with imaginative students," said Smirnoff marketing director Chris Lock.

"I’m really excited to see the suggestions from the students at Hatfield and I’m sure their contribution will add an exciting new element to the Smirnoff Nightlife Exchange Project tour."
RPM creative director Neil Hooper added: "RPM are always looking for new ways to work with and support the development of bright young creatives. The fresh input from those aspiring to join the marketing industry and the skills of our experienced production team makes a powerful combination.

"The Smirnoff Nightlife Exchange Project has had a high level of consumer input from the word go, so it makes perfect sense to get local students to contribute to this event. "

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