RPM appoints two for strategist roles following seven account wins

RPM has strengthened its team with the addition of Jocelyn Turlan as integrated strategist and Gloria Cheng as senior shopper strategist.

Cheng and Turlan join RPM's strategy team
Cheng and Turlan join RPM's strategy team

Turlan has worked at agencies including Proximity London, where he was involved with developing the digital and content strategy for Bacardi.

Prior to Proximity he managed digital strategy at luxury agency BalistikArt, for brands such as Guerlain, Dior, Technomarine, Le Ritz and Valentino. He has a strong understanding of global strategy, having worked in the UK, Canada and France.

Cheng brings 10 years of experience to the agency, having worked with brands including Heineken, Mondelez, Microsoft, Nestle, AB InBev, Pernod Ricard and RBS Business Banking.

She was most recently employed at i2c, and has also worked at Wunderman and The Communications Agency.

Both recruits will report to RPM’s head of strategy, John Viccars, and work across the agency’s portfolio of clients, including Heineken, Virgin Holidays, Diageo and Sky. 

The new recruits come off the back of RPM’s successful 2015, where it has experienced year-on-year revenue growth and won new business accounts including Johnnie Walker, Berocca (Bayer), Hammer, Ikano Bank and Wahaca.

Viccars said: "Our strategic capability has really developed in recent years as we continue to build our owned behavioural insight tools and global research partnerships. These new hires demonstrate our ability as a team to transcend multiple contexts, as well as providing brand and commercial strategic intellect."

Check out the work RPM did for Wahaca to deliver its 12-hour Day of the Dead festival

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